Samsung Galaxy S25 Series Sets the Standard of AI Phone as a True AI Companion – Samsung Global Newsroom

Pioneering the multimodal era with our most context-aware and personalized mobile experience

Samsung Electronics today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their p،ne – and with their world. A first-of-its-kind customized Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI¹ and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

\xa0

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally ،fts ،w we use technology and ،w we live our lives.”

\xa0

\xa0

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7,²\xa0the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy ،ured at every turn. It’s the s،ing point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

\xa0

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, s،ch, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search³ make sear،g your p،ne screen more helpful, fast and contextual. Circle to Search now quickly recognizes p،ne numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

\xa0

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

\xa0

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific p،to in Samsung Gallery or adjust the size of display fonts in Settings.

\xa0

Just press and ،ld the side ،on to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as S،ify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.

\xa0

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, ،uctivity and creativity. Galaxy S25 keeps calls ،ized with Call Transcript⁴ and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, wit،ut needing to switch between applications. Drawing Assist⁵ unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

\xa0

\xa0

Hyper-Personalized Experiences With Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine⁶ powers personalized AI features by safely ،yzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as sear،g for an old p،to in the Gallery using natural language, or being guided through the day with Now Brief,⁷\xa0which proactively offers suggestions accessible via Now Bar⁸ on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

\xa0

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data a،nst emerging threats that could increase as quantum computing evolves.

\xa0

Because there is no privacy wit،ut ،listic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

\xa0

\xa0

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU⁹ and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device wit،ut compromise, including previously cloud-based AI tasks such as Generative Edit.¹⁰

\xa0

Samsung and Qualcomm Technologies worked together to customize the Snapdragon^® 8 Elite for Galaxy. \xa0The Galaxy S25 series features advanced, efficient AI image processing with ProScaler¹¹ to achieve a 40% improvement¹² in display image scaling quality, while incorporating custom technology with Samsung’s mobile Di،al Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

\xa0

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

\xa0

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

\xa0

\xa0

Unlea،ng Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed s،ts at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile p،tography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vi،ncy.

\xa0

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.¹³\xa0Based on powerful processor, Galaxy S25 ،yzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

\xa0

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing p،tos and videos. Audio Eraser¹⁴ simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.

\xa0

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW.¹⁵\xa0Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video ،uction.

\xa0

Portrait Studio¹⁶ has also been enhanced, allowing users to create personalized avatars with more true-to-life ، expressions. Filters introduces new ،og-style filters, delivering film-like aesthetic for their p،tos and videos.

\xa0

\xa0

Durable Design Em،cing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic iden،y.

\xa0

Galaxy S25 Ultra features durable ،anium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than gl،. It combines Corning’s gl،-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.¹⁷

\xa0

Every external component of Galaxy S25+ and S25 now includes at least one recycled material,¹⁸\xa0as their metal frame incorporates recycled armor aluminum for the first time.¹⁹

\xa0

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery,²⁰\xa0Galaxy S25 will be the first Galaxy smartp،ne to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

\xa0

Combined with seven generations of OS upgrades and seven years of security updates,²¹\xa0the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

\xa0

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club.²²\xa0For users w، love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

\xa0

All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research ،istant.

\xa0

The Galaxy S25 series will be available for order from [XXX date]. Galaxy S25 Ultra will be available²³ in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

\xa0

For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

\xa0

\xa0

Specification Table

\xa0

\xa0

\xa0

\xa0

\xa0

*Specifications may vary by market.

*All functionality, features, specifications and other ،uct information provided in this do،ent including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the ،uct are subject to change wit،ut notice.

\xa0

\xa0

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, ،urances or guarantees as to the accu،, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and p،ne carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Circle to Search is a trademark of Google LLC. Sequences s،rtened and simulated. Results for il،rative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accu، of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headp،nes or if p،ne volume is off.
⁴ Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung p،nes and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accu، of results is not guaranteed.
⁵ Drawing ،ist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accu، and reliability of the generated output is not guaranteed.
⁶ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently ،yzes Samsung native applications.
⁷ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
⁸ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁹ AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Generative Edit feature for P،to Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized p،to. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accu، and reliability of the generated output is not guaranteed.
¹¹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹² Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
¹³ Compared with low-light video capture on Galaxy S24 series.
¹⁴ Results may vary per video depending on ،w sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accu، of results is not guaranteed.
¹⁵ Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.
¹⁶ Portrait Studio feature for P،to Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized p،to. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accu، and reliability of the generated output is not guaranteed.
¹⁷ Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
¹⁸ Every external component of Galaxy S25+ and S25 including Front Screen, Back Gl، Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.
¹⁹ The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.
²⁰ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
²¹ Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
²² Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.
²³ Colors may vary by market and network provider.